Labelrail's new Made-To-Order business model allows us to drastically reduce waste and eliminate overproduction and dead stock. Thanks to our controlled supply chain, we can quickly turn around orders and respond to the demand for each garment. The new Made-To-Order model will allow us to: 

  • Minimise waste
  • Curb over-production and over-consumption
  • Create a stronger emotional connection to our clothing 
  • Produce garments that are personalised to the influencer and their consumer 
  • Reduce storage requirements 
  • Create exclusivity around the product 


 We will aim to use environmentally mindful materials where possible to help create an Earth-positive future for fashion. All fabrics are sourced and developed by our skilled designers, striving to bring newness and innovation to an over-saturated market. Fabrics will include recycled cotton, wool, linens and polyester, BCI cotton and other natural fibres. 


Our team utilises the latest design technologies and trends to generate new and interesting ideas for the premium fashion market, creating reactive collections and developing best sellers. We offer a bespoke design service to tailor the creative process to individual requests, enabling us to collaborate with influencers and artists to create eco-friendly collections, heroing their unique style. We have a dedicated fabric and trim sourcing team who work directly with our London design studio, and ensure we source globally for the best fabrications and product.